Effective Communications
Mark Twain once said, "If you want me to speak for an hour, I’m ready today. If you want me to speak for just a few minutes, it will take me a few weeks to prepare."
The less time you have to speak (or present your message on paper or digitally), the more important each word is.
Whether it's a 30-second commercial, a networking opportunity, an hour-long talk, or a three day presentation, we can help you properly analyze your material and present it in a way that will make it more readily understood and remembered.
Newsletters are one of the most under-utilized, yet misused marketing media. Paper newsletters are expensive to product and mail, and you still don't know if anyone is reading them.
A properly produced e-Newsletter, however, can be an excellent way to reach your audience and draw in potential clients. You just have to
- write them well,
- make them informative, and relevant to your audience (which sometimes means
including info about other businesses than your own), - link them to your website so you know when it's read
Knowing how to present your message is
as important as the message itself.